How exactly do you market your product above all the rest?
A thorough competitive product analysis will help you obtain important baseline information necessary to evaluate your position within the industry, for example:
Are you meeting the expectations of service?
Are you compliant with current specifications?
Does your product meet the required quality standards?
Is product performance as advertised?
How does your product perform against similar competitor products?
It can identify any issues in product design, quality control and performance.
To be able to identify strengths and weaknesses in your product(s) or in the competition relative to those of your own product will give you the edge in obtaining customer confidence. You will have the valuable verifiable data to place your product above the rest. There is no substitute for being able to back up your claims with recent hard testing data. The time to get this information is not after you have lost a customer to your competitors.